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Client:  JACKY TSAI
Project:  WEBSITE 

Best known as the creator of the iconic floral skull image made for the S/S 2008 Menswear collection of the late British fashion designer Alexander McQueen, Jacky Tsai combines traditional Chinese painting techniques and references with western Pop Art styles.

With no previous branding or marketing collateral in place, the project presented the opportunity to carve out an identity and visual style for the artist, along with the layout and structure of a new website. 

Concept, Design and Art Direction - Darren Firth 
Front End Build - Emil Olsson
Back End Integration - Liam Crean  

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Client:  KIRSCHNER
Project:  POSTCARD

Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. A multilingual promotional postcard was created to introduce the brand to the Brazilian and UK markets. Printed in one colour, the card was duplexed and foiled one side.

Concept, Design and Art Direction - Darren Firth 
Lead Photograph - Karla Rudnick
Print Production Assistance - Iain Follett

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Client:  PAUL CALVER
Project:  BLOG

Paul Calver is a sports/lifestyle photographer based in London, who has worked with anyone from Rapha and Kirschner, to Dazed and Monocle.

This was a custom blog theme based on existing branding material and was built and developed around Wordpress, courtesy of SPECTIVE/s.

Concept, Design and Art Direction - Darren Firth
Template Build - Eric Cheung

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Client:  HELLOVON
Project:  COLLECTOR’S EDITION BOX SET 

Having worked with Von on various projects in the past, we continued the aesthetic qualities I’d established in the promotional mailer and website, to create a hand made Limited Edition box that would house 5 giclée prints taken from the artist’s ongoing “Semblance Series”. The box was designed to allow the artist to individually sign and number each one, with a degree of consistency.

Concept, Design and Art Direction - Darren Firth 

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Client:  HUFTON + CROW
Project:  WEBSITE

Hufton+Crow are photographers dedicated to creating inspiring photography of contemporary interior and exterior architecture.

The site was designed to show off their images as large as possible with minimal navigational clutter, putting the sole emphasis on the photography. It was developed around its own bespoke CMS, courtesy of Liam Crean and is managed fully by the photographers.

Concept, Design and Art Direction - Darren Firth
Site Build - Liam Crean

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Client:  KIRSCHNER
Project:  VIDEO TITLES

Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. Here are a small selection of video titles used in various promotional feature films, shot by Paul Calver.

Title Design and Art Direction - Darren Firth 
Videographer - Paul Calver

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Client:  BEN STOCKLEY
Project:  BLOG

Ben Stockley’s photography has earned him acclaim as a contemporary artist, editorial & advertising image-maker, winning numerous awards from D&AD, Epica and the Grand Clios.

This was a bespoke blog theme, using the aesthetic qualities that I had developed for his portfolio site. It was built and developed around Wordpress, courtesy of SPECTIVE/s.

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Client:  KIRSCHNER
Project:  IDENTITY

Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the history at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity, within an increasingly competitive market.

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Client:  KIRSCHNER
Project:  APPAREL

Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. Here are a small selection of the jerseys I designed for their introductory product range.

Concept, Design and Art Direction - Darren Firth
Apparel Production Assistance - William Beaumont 
Photography - Paul Calver

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Client:  OCCUPY
Project:  BLOG

Occupy is an ongoing collaborative arts project, I founded in 2003. Since its inception, Occupy (Then WIWP) has evolved into a global platform, promoting artist collaboration through various online activities, publications and exhibitions, becoming a great source for inspiration and limited edition products.

This was a bespoke blog theme, which was built and developed around Wordpress, courtesy of SPECTIVE/s.

Concept, Design and Art Direction - Darren Firth
Template Build - Eric Cheung

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