What started out as an experimental print test, slowly manifested itself into a secondary brand device for the dropyx brand. Due to the unpredictable nature of the overprinting technique involved in creating the logo, it was necessary to create a colour test to calibrate the final outcome for the business card and stationery suite.
The motif is now used as a graphical device to symbolise the 3 overlapping relationships within the Dropyx working process. Poster printed 2 Colour, with overprinted logo on pale grey colourplan by GF Smith.
Concept, Design and Art Direction - Darren Firth
Print Production Assistance - Iain Follett
—\ Crafted at Six /—