Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the history at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity, within an increasingly competitive market.
Concept, Design and Art Direction - Darren Firth
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