DESIGN & ART DIRECTION Darren FirthTumblr (3.0; @darrenissane)http://darrenissane.tumblr.com/<img src="http://25.media.tumblr.com/tumblr_majynbi7qo1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_majynbi7qo1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_majynbi7qo1r7s404o5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_majynbi7qo1r7s404o6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_majynbi7qo1r7s404o7_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>KIRSCHNER<br/></strong>Project:  WEBSITE </p> <p>Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. Here are a selection of screens from the website, which is still being developed.</p> <div>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em></div> <div>Site Build - <strong><em>Wannes Van der Weyden</em></strong></div> <div> </div> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com/" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/31798689773http://darrenissane.tumblr.com/post/31798689773Tue, 18 Sep 2012 11:49:00 -0400<img src="http://25.media.tumblr.com/75925073344d304014f2ff0371baea69/tumblr_mo8j8snQwP1r7s404o1_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/3e7eb9550074c4ca1b7064cdd69b955c/tumblr_mo8j8snQwP1r7s404o2_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/0c3d70eff4f79cc2c664701b18c617c2/tumblr_mo8j8snQwP1r7s404o3_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/e0dcd979e2f71df49a65997941d335ff/tumblr_mo8j8snQwP1r7s404o4_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/9f71533c1b9132e5f34c031288c890f6/tumblr_mo8j8snQwP1r7s404o5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/79569f6219cc500b5f3e8297d1b9bb0b/tumblr_mo8j8snQwP1r7s404o6_r1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/a3d5d53e77789629e7985ff529fd2cd6/tumblr_mo8j8snQwP1r7s404o8_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/10171b67f42647ed7cb7ee9ddfd9c429/tumblr_mo8j8snQwP1r7s404o7_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/ac4ab9f8ac18286f026c9cafa19aa5e2/tumblr_mo8j8snQwP1r7s404o9_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>BIKE V DESIGN<br/></strong>Project:  NEWSPAPER </p> <p class="p1">The Bike V Design event at the <a href="http://designmuseum.org/" target="_blank">Design Museum</a> explored the way riders have developed the <span>‘humble’ </span><span>bicycle to enhance and evolve their individual sports. </span><span>Created to accompany the event, the publication took the form of a 370mm x 260mm Newspaper, covering anything from circus cycling to bike polo, BMXing to the Tweed Run. Participants included </span><a href="http://chargebikes.com/" target="_blank">Charge</a><span>, </span><a href="http://www.singularcycles.com/" target="_blank">Singular</a><span>, </span><a href="http://www.condorcycles.com/" target="_blank">Condor</a><span>, </span><a href="http://www.brooksengland.com/" target="_blank">Brooks</a><span>. </span><a href="http://www.moultonbicycles.co.uk/" target="_blank">Moulton</a><span>, </span><a href="http://tweedrun.com/" target="_blank">Tweed Run</a><span>, </span><a href="http://www.the5thfloor.co.uk/" target="_blank">5th Floor</a><span> and many more.</span></p> <p><span>Printed by Newspaper Club and Taylor Bloxham, each bellyband was hand numbered in a limited run of 1000.</span></p> <div>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em></div> <div>Photography<em> - <strong>Phil Sharp </strong></em></div> <div>Print Production Assistance -<em> <strong>Iain Follett, John Burgess</strong></em><strong><br/></strong></div> <div> </div> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com/" target="_blank">Six</a>  /—</p>http://darrenissane.tumblr.com/post/52715430968http://darrenissane.tumblr.com/post/52715430968Tue, 18 Sep 2012 11:48:00 -0400cyclingbikevdesignbikesdesignmuseum<img src="http://25.media.tumblr.com/tumblr_lxamxwddB11r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxamxwddB11r7s404o9_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxamxwddB11r7s404o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxamxwddB11r7s404o4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxamxwddB11r7s404o5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxamxwddB11r7s404o6_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>HUFTON + CROW<br/></strong>Project:  WEBSITE</p> <p>Hufton+Crow are photographers dedicated to creating inspiring photography of contemporary interior and exterior architecture.</p> <p>The site was designed to show off their images as large as possible with minimal navigational clutter, putting the sole emphasis on the photography. It was developed around its own bespoke CMS, courtesy of <a href="http://www.liamcrean.co.uk/" target="_blank">Liam Crean</a> and is managed fully by the photographers.</p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth</strong></em><br/>Site Build - <strong><em>Liam Crean</em></strong></p> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/15309306403http://darrenissane.tumblr.com/post/15309306403Tue, 18 Sep 2012 09:20:00 -0400<img src="http://24.media.tumblr.com/tumblr_lw99iaRvmO1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw99iaRvmO1r7s404o2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw99iaRvmO1r7s404o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw99iaRvmO1r7s404o9_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>KIRSCHNER<br/></strong>Project:  POSTCARD</p> <p>Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. A multilingual promotional postcard was created to introduce the brand to the Brazilian and UK markets. Printed in one colour, the card was duplexed and foiled one side.</p> <p>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em><strong> <br/></strong>Lead Photograph -<em> <strong>Karla Rudnick</strong><br/></em>Print Production Assistance -<em> <strong>Iain Follett</strong></em></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14266862051http://darrenissane.tumblr.com/post/14266862051Mon, 17 Sep 2012 09:50:00 -0400<img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o15_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o16_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o18_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o22_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o23_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o10_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o21_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o12_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lwgxrsInxf1r7s404o17_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>JACKY TSAI<br/></strong>Project:  WEBSITE </p> <p>Best known as the creator of the iconic floral skull image made for the S/S 2008 Menswear collection of the late British fashion designer Alexander McQueen, Jacky Tsai combines traditional Chinese painting techniques and references with western Pop Art styles.</p> <p>With no previous branding or marketing collateral in place, the project presented the opportunity to carve out an identity and visual style for the artist, along with the layout and structure of a new website. </p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth</strong> </em><br/>Front End Build - <strong><em>Emil Olsson</em></strong><br/>Back End Integration - <em><strong>Liam Crean</strong> </em> </p> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/14470287596http://darrenissane.tumblr.com/post/14470287596Tue, 20 Dec 2011 10:00:00 -0500<img src="http://24.media.tumblr.com/tumblr_lwi6xkNJKX1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwi6xkNJKX1r7s404o2_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>HELLOVON<br/></strong>Project:  COLLECTOR’S EDITION BOX SET </p> <p>Having worked with Von on various projects in the past, we continued the aesthetic qualities I’d established in the promotional mailer and website, to create a hand made Limited Edition box that would house 5 giclée prints taken from the artist’s ongoing “Semblance Series”. The box was designed to allow the artist to individually sign and number each one, with a degree of consistency.</p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em></p> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/14507636818http://darrenissane.tumblr.com/post/14507636818Tue, 20 Dec 2011 09:41:00 -0500<img src="http://25.media.tumblr.com/tumblr_lwi0c1qI6V1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lwi0c1qI6V1r7s404o2_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>PAUL CALVER<br/></strong>Project:  BLOG</p> <p>Paul Calver is a sports/lifestyle photographer based in London, who has worked with anyone from Rapha and Kirschner, to Dazed and Monocle.</p> <p>This was a custom blog theme based on existing branding material and was built and developed around Wordpress, courtesy of <a href="http://www.sequence01.com/" target="_blank">SPECTIVE/s</a>.</p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth</strong></em><br/>Template Build - <strong><em>Eric Cheung</em></strong></p> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/14504957365http://darrenissane.tumblr.com/post/14504957365Tue, 20 Dec 2011 09:40:00 -0500<img src="http://24.media.tumblr.com/tumblr_lw9b0ecADs1r7s404o2_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw9b0ecADs1r7s404o5_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>KIRSCHNER<br/></strong>Project:  VIDEO TITLES</p> <p>Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. Here are a small selection of video titles used in various promotional feature films, shot by <a href="http://calverphoto.com/">Paul Calver</a>.</p> <p>Title Design and Art Direction -<em> <strong>Darren Firth</strong> </em><br/>Videographer - <strong><em>Paul Calver</em></strong></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14267878359http://darrenissane.tumblr.com/post/14267878359Tue, 20 Dec 2011 09:10:00 -0500<img src="http://25.media.tumblr.com/tumblr_lxlnshbVDt1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxlnshbVDt1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxlnshbVDt1r7s404o6_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>BEN STOCKLEY<br/></strong>Project:  BLOG</p> <p>Ben Stockley’s photography has earned him acclaim as a contemporary artist, editorial & advertising image-maker, winning numerous awards from D&AD, Epica and the Grand Clios.</p> <p>This was a bespoke blog theme, using the aesthetic qualities that I had developed for his portfolio site. It was built and developed around Wordpress, courtesy of <a href="http://www.sequence01.com/" target="_blank">SPECTIVE/s</a>.</p> <div>Concept, Design and Art Direction<em> - <strong>Darren Firth</strong></em></div> <div>Template Build - <strong><em>Eric Cheung</em></strong></div> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/15631055748http://darrenissane.tumblr.com/post/15631055748Tue, 20 Dec 2011 09:00:00 -0500<img src="http://25.media.tumblr.com/tumblr_lw99e837me1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw99e837me1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw99e837me1r7s404o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw99e837me1r7s404o9_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>KIRSCHNER<br/></strong>Project:  IDENTITY</p> <p>Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. The final logo and overall direction was designed to convey a contemporary brand that recognised and celebrated the history at the root of the sport. The modern styling with vintage nuances give the brand its own unique identity, within an increasingly competitive market.</p> <div>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em></div> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14266786005http://darrenissane.tumblr.com/post/14266786005Tue, 20 Dec 2011 08:50:00 -0500<img src="http://24.media.tumblr.com/tumblr_lw9asyEOCH1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw9asyEOCH1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw9asyEOCH1r7s404o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw9asyEOCH1r7s404o4_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw9asyEOCH1r7s404o5_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>KIRSCHNER<br/></strong>Project:  APPAREL</p> <p>Kirschner is a cycling apparel brand hailing from Santa Catarina, Brazil. As a start-up, they required everything from a name and identity, right through to the apparel design and promotional collateral. Here are a small selection of the jerseys I designed for their introductory product range.</p> <p>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em><br/>Apparel Production Assistance -<em> <strong>William Beaumont</strong></em> <br/>Photography - <strong><em>Paul Calver</em></strong></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14267743605http://darrenissane.tumblr.com/post/14267743605Tue, 20 Dec 2011 08:40:00 -0500<img src="http://25.media.tumblr.com/tumblr_lxjy5kIu3A1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxjy5kIu3A1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxjy5kIu3A1r7s404o3_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>OCCUPY<br/></strong>Project:  BLOG</p> <p>Occupy is an ongoing collaborative arts project, I founded in 2003. Since its inception, Occupy (Then WIWP) has evolved into a global platform, promoting artist collaboration through various online activities, publications and exhibitions, becoming a great source for inspiration and limited edition products.</p> <p>This was a bespoke blog theme, which was built and developed around Wordpress, courtesy of <a href="http://www.sequence01.com/" target="_blank">SPECTIVE/s</a>.</p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth</strong></em><br/>Template Build - <strong><em>Eric Cheung</em></strong></p> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/15584489983http://darrenissane.tumblr.com/post/15584489983Tue, 20 Dec 2011 08:30:00 -0500<img src="http://24.media.tumblr.com/tumblr_lwi6q29fG41r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwi6q29fG41r7s404o2_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>GROOVE EFFECT<br/></strong>Project:  POSTER </p> <p>Latest promotional poster for Groove Effect, an urban culture web site dedicated to curating the best in emerging style, music, and events. A combination of high bright inks, printed on 150gsm Zen Pure White.</p> <p>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em><br/>Photography - <strong><em>Groove Effect</em></strong></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a> and Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/14507535316http://darrenissane.tumblr.com/post/14507535316Tue, 20 Dec 2011 08:20:00 -0500<img src="http://25.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o13_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o14_r1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o4_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o5_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o9_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o10_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxcf3pOR1b1r7s404o11_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>BEN STOCKLEY<br/></strong>Project:  WEBSITE </p> <p>Ben Stockley’s photography has earned him acclaim as a contemporary artist, editorial & advertising image-maker, winning numerous awards from D&AD, Epica and the Grand Clios.</p> <p>The site was kept simple and intuitive, whilst the use of embedded fonts, live resizing and other javascript/ajax elements gave the site a dynamic edge. It was built and developed around its own bespoke CMS, courtesy of <a href="http://www.sequence01.com/" target="_blank">SPECTIVE/s</a> and is managed fully by the photographer.</p> <div>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em></div> <div>Site Build - <strong><em>Eric Cheung</em></strong></div> <div> </div> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/15358752029http://darrenissane.tumblr.com/post/15358752029Tue, 20 Dec 2011 08:10:00 -0500<img src="http://25.media.tumblr.com/tumblr_lw98usqFEo1r7s404o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw98usqFEo1r7s404o5_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>DROPYX<br/></strong>Project:  POSTER</p> <p>What started out as an experimental print test, slowly manifested itself into a secondary brand device for the dropyx brand. Due to the unpredictable nature of the overprinting technique involved in creating the logo, it was necessary to create a colour test to calibrate the final outcome for the business card and stationery suite. </p> <p>The motif is now used as a graphical device to symbolise the 3 overlapping relationships within the Dropyx working process. Poster printed 2 Colour, with overprinted logo on pale grey colourplan by GF Smith.</p> <p>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em><br/>Print Production Assistance -<em> <strong>Iain Follett</strong></em></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14266413092http://darrenissane.tumblr.com/post/14266413092Tue, 20 Dec 2011 08:00:00 -0500<img src="http://25.media.tumblr.com/tumblr_lw989aHrEc1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw989aHrEc1r7s404o2_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>DROPYX<br/></strong>Project:  IDENTITY</p> <p>Dropyx is a creative network hailing from Dresden, Germany. As a start up, they required a bold identity and accompanying printed collateral to communicate their offer to an international market. Along with the logo, a separate brand mark, brand guidelines and promotional poster were also developed.</p> <p>Concept, Design and Art Direction -<em> <strong>Darren Firth</strong></em> </p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14266013762http://darrenissane.tumblr.com/post/14266013762Tue, 20 Dec 2011 07:50:00 -0500<img src="http://24.media.tumblr.com/tumblr_lwg16x7kHX1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwg16x7kHX1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lwg16x7kHX1r7s404o8_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>POMME CHAN<br/></strong>Project:  MAILER</p> <p>Born and educated in Bangkok, Pomme is a freehand illustrator based in London.</p> <p>The mailer took the form of a double sided poster, which was trimmed short one side and folded down to A5. The typography, colours and stock were all picked to compliment the delicate and precise nature of her work and a new brand mark was devised specifically for this piece.</p> <p>Printed four colour, plus one special, with foiled logo on Mohawk Superfine Ultrawhite Eggshell by GF Smith. The mailer was limited to a run of 500 and hand signed by Pomme. </p> <p>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em><br/>Print Production Assistance - <strong><em>Iain Follett </em></strong></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14449945999http://darrenissane.tumblr.com/post/14449945999Tue, 20 Dec 2011 07:40:00 -0500<img src="http://24.media.tumblr.com/tumblr_lxhrf5LsoG1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lxhrf5LsoG1r7s404o5_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>BEN STOCKLEY<br/></strong>Project:  IDENTITY</p> <p>Ben Stockley’s photography has earned him acclaim as a contemporary artist, editorial & advertising image-maker, winning numerous awards from D&AD, Epica and the Grand Clios.</p> <p>Ben approached me to create a new logo and accompanying promotional material.</p> <div>Concept, Design and Art Direction<em> - <strong>Darren Firth </strong></em></div> <p>|</p> <p>—\  Crafted at Sane  /—</p> <div></div>http://darrenissane.tumblr.com/post/15517239131http://darrenissane.tumblr.com/post/15517239131Tue, 20 Dec 2011 07:30:00 -0500<img src="http://25.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o5_r1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o6_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o7_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw95ttXMbC1r7s404o8_r1_500.jpg"/><br/> <br/><p>|<br/><br/>Client:  <strong>BOX3<br/></strong>Project:  WEBSITE </p> <p>A minimal, image based Flash site, designed to retain the general simplicity of the Box3 brand. The site utalises various levels of navigation, allowing the user to browse the site with as few clicks as possible.</p> <p>Concept, Design, Art Direction and Build<em> - <strong>Darren Firth</strong> </em></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14264445131http://darrenissane.tumblr.com/post/14264445131Tue, 20 Dec 2011 07:20:00 -0500<img src="http://24.media.tumblr.com/tumblr_lw9530U7BO1r7s404o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lw9530U7BO1r7s404o2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw9530U7BO1r7s404o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lw9530U7BO1r7s404o6_r1_500.png"/><br/> <br/><p>|<br/><br/>Client:  <strong>BRANDFLUENT<br/></strong>Project:  STATIONERY</p> <p>Brandfluent is a London based consultancy, practicing in the areas of Brand Innovation, Technology, Digital & Experiential.</p> <p>Following on from the Identity created earlier in the year, we were asked to carry the new brand direction through to their stationery and various other collateral.</p> <p>Concept, Design, and Art Direction<em> - <strong>Darren Firth</strong> </em></p> <p>|</p> <p>—\  Crafted at <a href="http://www.madebysix.com" title="Six" target="_blank">Six</a>  /—</p> <div></div>http://darrenissane.tumblr.com/post/14263978525http://darrenissane.tumblr.com/post/14263978525Tue, 20 Dec 2011 07:10:00 -0500